About Pablo de Miguel

I start with the customer. Before writing a single user story, I invest in discovery — talking to users, mapping pain points, and validating assumptions with data. I've run hundreds of user interviews across sports tech, fintech, and SaaS, and that habit shapes everything downstream.

I prioritize ruthlessly. I use a mix of quantitative signals (usage data, conversion metrics, retention curves) and qualitative insight (customer interviews, support patterns) to decide what to build next. If something doesn't move a metric that matters, it doesn't make the roadmap.

I prototype fast. Whether it's a Figma mockup, a no-code MVP, or an AI-powered proof of concept, I believe in putting something tangible in front of users before committing engineering resources. I built Onomastic as an AI prototype to validate demand before scaling — that's how I think about every feature.

I connect strategy to execution. I define product vision and roadmaps that align business goals with user needs, then work across engineering, design, and data science to bring them to life. I've led cross-functional teams of up to 6 direct reports — my role is to set direction, make trade-offs, and ensure every feature we ship ties back to a measurable outcome.